Privacy Policy

Why do we collect information

We collect information to help manage your account:

  • To deliver products and services relevant to you (whether we provide them or not).
  • To improve our products and services and develop new ones.

We also collect information so we can tell you about our products and services

The law also requires us to keep some information. Occasionally this information is anonymised so you can’t be identified.

Where do we get your information

We collect information in a number of ways including when you agree to begin trading with Champion Stoves; whenever you contact Champion Stoves by phone, email, mail, or by contact forms on our websites.

How we use your information

We use and analyse your information to keep in touch with you and to supply and improve our products and services. We will also use your information to tell you about products and services that we think may interest you.

In particular, this means using your information to:

  • Manage your account and help you to manage your account.
  • Process a payment, put your order through our system or send you an order.
  • Get in touch with you (e.g. if we need to tell you about any problems with a service).
  • Look at markets, write reports or carry out research and number crunching. And, if the law allows it, look at information about you (including the calls you make, your spending, what you use the internet for and where you are when you do it).
  • Keep things secure and prevent crime and fraud.
  • Manage our network and your use of our network.
  • Look into any complaints or questions you may raise.
  • Check whether you qualify for credit. This is so we can assess and decide on whether we can give you or your business credit, credit-related services, other similar facilities or insurance.  As part of this we may also need to check the financial status of people connected to you (e.g. your spouse or other family members). Trace and recover debts, manage credit, detect and prevent fraud and money laundering.
  • Trace and recover debts, manage credit, detect and prevent fraud and money laundering
  • Recover any money you might owe us.
  • Assign your debt to permitted third parties and look after any credit you might have.

Or to:

  • Tell you if we’ve changed the way a service works, or tell you about a new service that we think may interest you
  • Check what you’re interested in, so we can offer (and develop) relevant products and services.
  • Improve our products and services and develop new ones.

We are allowed to use your information in these ways and share the information as described below because:

  • We need to so that we can provide you with products and services and to manage your account with us.
  • We need to use some of your information to comply with legal and regulatory obligations (such as legal obligations to keep details of calls made by customers for a certain period of time).
  • Some of our use of your information is necessary for our legitimate business interests (such as conducting market research).
  • You have given your consent to us using your data in relation to some forms of use. For example, in relation to using your information to send you marketing messages. You can opt out of this at any time.

How we share your information

In connection with the purposes described above, we may share your information with others.

This might mean sharing your information with:

  • Our partner companies or agencies and their sub-contractors or prospective partners who help us run our services, for example our billing or customer service centre.
  • Third parties whose products and services we market to you (where you have given permission to receive such messages).
  • Credit reference and fraud prevention agencies. When we check your credit score with a credit reference agency, the fact that we have requested that search will also be recorded by the credit reference agency.  We share information with credit reference agencies on payment performance on an ongoing basis and this information could be used by us and third parties to make future credit assessment decisions.
  • New or prospective owners of Champion Stoves.

We might also share your information:

  • With any public authority or law enforcement agency (if they ask for it).
  • To comply with law or regulations, or for possible legal proceedings.
  • If you give us personal information that’s wrong or we find out (or think) you’re responsible for fraud. In these circumstances we might share your information with third parties such as law enforcement agencies, credit reference agencies and other affected third parties.
  • If one of our partners who are processing information for us are compelled to do so by law.
  • If there’s an emergency and we think you or other people are at risk.

Why we keep hold of your information

There are certain reasons we have to keep hold of your information.

We keep information while you’re our customer or after you’ve left us, but only as long as we need it for the purposes described above. How long we keep it depends very much on the type of information and purpose.

For example, we might need to sort out disagreements, stop fraud and abuse, prove that you had an account with us or follow our legal obligations. Or the police may need it as evidence. We may also keep information about how you use our products or services.

In each case, the length of time that we need to keep the information may be different, but we will only keep the information for as long as we need it.

Your rights

You have a number of legal rights in relation to the information that we hold about you, including:

  • The right to request details of the information we have about you. There are a couple of ways to do this and some requests have to be in writing for legal reasons. Details on how to do this can be found
  • The right to withdraw your consent to the use of your information where we are relying on that consent (for example, you can opt out of receiving marketing messages from us). Please note that we may still be entitled to process your information if we have another legitimate reason (other than consent) for doing so.
  • In some circumstances, you have the right to receive some of your information in a usable format and/or request we transmit that data to a third party where this is technically feasible. Please note that this right only applies to information which you have provided to us.
  • The right to ask that we update your information if it is inaccurate or incomplete.
  • The right to ask that we erase your information in certain circumstances. Please note that there may be circumstances where you ask us to erase your information but we are legally entitled to retain it.
  • The right to request that we restrict the processing of your information in certain circumstances. Again, there may be circumstances where you ask us to restrict the processing of your information, but we are legally entitled to refuse that request.
  • The right to make a complaint with the Information Commissioner if you think that any of your rights have been infringed by us.

You can exercise your rights by contacting us using the details set out in the “Contact us” section.

How to check and update your information

You can contact us via email at anytime to request a copy of the information we hold on you or to update this.  You can change how we get in touch with you – and your account details – whenever you like.

Personal Information we may hold

This may include the following:



Phone number

Email address


I.P address

Location data

Online behaviour (cookies)

Profiling and analytics data

Your debit or credit card details, bank details and other payment information.


Personal information is held securely in digital and / or printed format where required.